You searched for: "*"

The results has been filter on Authors containing Raimund Schmolze.
ANA has found 2 results for you, in 170 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Innovation detonation @ Deutsche Telekom

The work of the Creation Center, a small, creative, international and interdisciplinary unit that applies 'innovathinking' consistently in the R&D process of Deutsche Telekom, is introduced in this presentation. As in other competitive markets, a...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Raimund Schmolze, Annette Boehmer
Company: Deutsche Telekom
November 16, 2010
×

Citation

Schmolze and Boehmer (2010a, November 16). Innovation detonation @ Deutsche Telekom. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/innovation-detonation-deutsche-telekom


Research papers

Forever Jung

This paper provides a new approach to consumer segmentation, in which the aim is to reveal archetypes rather than segments per se.We outline the limitations of conventional segmentation approaches, and describe a method for extending such techniques...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Giles Hedger, Leigh Morris, Raimund Schmolze
September 19, 2004
×

Citation

Hedger, Morris and Schmolze (2004a, September 19). Forever Jung. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/forever-jung